You’re looking for a Director of Marketing and Communications.
How I’m a valuable fit:
With over 8.5 years of experience in nonprofit marketing and communications, I specialize in translating mission-driven work into clear, engaging stories that connect with communities, donors, and partners.
In my current role at the Salvadori Center, I lead the development of marketing and communications initiatives across digital platforms including social media, email campaigns, and web content. My work focuses on strengthening brand identity, amplifying program impact, and supporting fundraising efforts through thoughtful storytelling and integrated campaigns.
Below are selected projects that demonstrate my experience developing communications strategies, designing digital campaigns, and supporting nonprofit organizations in sharing their impact with broader audiences.
How my work aligns with the
Director of Marketing and Communications role.
1
INTEGRATED FUNDRAISING CAMPAIGN
Developing Multi-Channel Communications to Drive Donor Engagement and Event Attendance
Overview:
Led the development of marketing and communications materials for Salvadori Center’s annual fundraising benefit, supporting event promotion, donor engagement, and community awareness through coordinated digital messaging.
Approach:
Developed the campaign’s visual identity and applied it across social media, email marketing, and event webpages. Designed promotional graphics, email layouts in Constant Contact, registration pages, and presentation slides used for speakers and donor recognition during the event.
Impact:
The campaign helped the event exceed its $600,000 fundraising goal and generated 400+ RSVPs through digital promotion. Email campaigns achieved open rates above 50%, and social media engagement reached 11.55%, with attendees sharing organic content following the event.
2
GRANT-FOCUSED MATERIALS FOR PUBLIC SECTOR PARTNERS
Designing and Developing Grant Communications for City Officials
Overview:
Designed customized communications materials used in meetings with New York City Council Members to advocate for continued grant funding for Salvadori’s educational programs.
Approach:
Created brand-aligned flyers that combined clear messaging with concise data visualizations to communicate program reach, student impact, and community value. Materials were designed to support one-on-one conversations with policymakers and make complex information easy to understand at a glance.
A key component was the development of a custom digital map built in Adobe Illustrator that visualized council district boundaries and highlighted schools served by Salvadori’s programs. This approach helped translate program data into a compelling geographic narrative.
Impact:
The materials helped council members clearly understand Salvadori’s impact within their districts and supported the successful acquisition of $370,000 in grant funding for the 2023–2024 fiscal year.
3
WEBSITE REDESIGN AND DIGITAL PLATFORM MANAGEMENT
Leading the Redesign of Website to Strengthen User Experience, Brand Clarity, and Digital Engagement
Overview:
Led the redesign of Salvadori Center’s website, transforming a decade-old platform into a modern, accessible digital hub that better reflects the organization’s mission and programs.
Process:
Directed a seven-week design and development process using Squarespace. Worked closely with leadership to refine site navigation, improve visual hierarchy, and ensure the platform communicated Salvadori’s work clearly to educators, partners, and funders.
Ongoing Management:
Continue to manage the website following launch, including page creation, content updates, analytics tracking, and SEO optimization. Regular updates ensure the platform remains aligned with evolving program initiatives and communications goals.
Impact:
The redesigned site strengthened Salvadori’s digital presence and received positive feedback from board members and stakeholders. Visitors now spend an average of nearly two minutes per visit, reflecting stronger engagement with the organization’s content and programs.
5
CAMPAIGN STRATEGY FOR
PROGRAM ENROLLMENT
Developing and Managing High-Impact Email Campaigns
Overview:
Led the strategy, design, and execution of email campaigns promoting Salvadori’s educational programs to school principals and teachers across New York City.
Approach:
Developed branded templates and structured content to ensure messaging was clear, engaging, and aligned with the organization’s mission. Coordinated campaign timing and messaging with program teams to ensure consistent communication across channels.
Impact:
Email campaigns consistently supported sold-out programs each year. Campaigns achieved open rates as high as 55% (average 33%) and a 15% click-through rate, demonstrating strong engagement from educators and school leaders.
4
Designing Policy and Thought Leadership Materials to Support Partnerships
Overview:
Partnered with leadership and grants development teams to design a white paper positioning Salvadori as a key partner for city officials, funders, and community organizations.
Approach:
Developed a professional layout that balanced storytelling with data, clearly communicating Salvadori’s mission, program outcomes, and opportunities for collaboration across New York City.
Impact:
The publication served as a strategic communications tool in conversations with public officials and potential partners, helping strengthen relationships and reinforce Salvadori’s credibility within the education and nonprofit sectors.
POLICY AND THOUGHT LEADERSHIP COMMUNICATIONS
6
Implementing Social Media Strategy to Engage Educators and Industry Partners
Overview:
Developed and implemented a LinkedIn strategy focused on strengthening relationships with educators, supporters, and partners within the architecture, engineering, and construction community.
Approach:
Designed visual assets, coordinated posting schedules, and worked with internal teams to align messaging with organizational priorities. Content highlighted partnerships, program impact, and stakeholder contributions.
Impact:
LinkedIn followers increased by 187.5% over 12 months, while average engagement grew from 3–6 reactions to more than 10 per post, helping expand Salvadori’s visibility within its professional network.
SOCIAL MEDIA STRATEGY FOR STAKEHOLDER ENGAGEMENT
7
STRATEGIC SOCIAL MEDIA CAMPAIGNS
Leading a Social Campaign for International Women in Engineering Day
Overview:
Conceptualized and led the development of a social campaign celebrating International Women in Engineering Day and highlighting professionals within Salvadori’s network.
Approach:
Designed custom engineering-inspired graphics and coordinated with internal teams to ensure messaging aligned with the organization’s broader communications strategy.
Impact:
The campaign generated 4,057 LinkedIn impressions within one week and attracted nine new followers, demonstrating how targeted social content can expand reach and engagement.
8
PROGRAM MARKETING MATERIALS
FOR SCHOOL LEADERS
Designing Audience-Centered Marketing Materials to Drive Program Enrollment
Overview:
Designed program flyers used to promote Salvadori’s educational programs to school principals and administrators across New York City.
Approach:
Developed clean, decision-focused layouts that highlighted program benefits, student imagery, key impact statistics, and enrollment details. Materials were designed to be easy for busy educators to scan quickly and understand program value.
Impact:
These materials, combined with targeted email campaigns, contributed to sold-out programs each fiscal year and received positive feedback from school partners for their clarity and professionalism.
A bit more about me:
I’m an upbeat, neurodivergent creative with a driven mindset and a passion for branding, storytelling, and strategic communications.
Creativity has always been more than a profession for me—it’s been a lifeline. Growing up while navigating Tourette’s Syndrome, I relied on creative expression to communicate, problem-solve, and connect with others in meaningful ways.
By high school, that drive evolved into leadership: I led the branding and promotion of school events, taking ownership of visual storytelling, audience engagement, and execution.
Today, as a digital marketing content designer, I combine brand strategy, storytelling, and visual design to help mission-driven organizations communicate their work clearly, engage stakeholders effectively, and drive measurable impact.
