You’re looking for a Senior Officer of Marketing and Communications.
How I’m a valuable fit:
With 8.5 years in the marketing and communications industry. I have primarily worked with nonprofits and brands dedicated to uplifting society in a positive way—from advocacy and wellness to entrepreneurship and mentorship. Through strategic content development, I have increased brand presence and engagement for organizations supporting community empowerment. I have led high-performing campaigns across social media, email, websites, internal/external communications, and events, resulting in measurable audience growth, engagement, and brand awareness. My expertise in creative content leadership, strategic storytelling, and data-driven marketing positions me to elevate New York Care’s mission and visibility.
How my work aligns with the Senior Officer of Marketing and Communications role.
1
LEADING MULTI-CHANNEL MARKETING CAMPAIGNS FROM START TO FINISH
What I Did:
Led the multi-channel marketing strategy and content development for Salvadori’s annual fundraising event. Designed and managed campaign assets across LinkedIn, Facebook, email (via Constant Contact), and the organization’s website—where I designed and developed event webpages. Collaborated cross-functionally with program and leadership teams to ensure brand consistency and strategic alignment.
Event Contributions:
Created branded presentation slides and digital visuals for speakers and sponsors, enhancing the professionalism and cohesiveness of the overall event experience. Coordinated content scheduling, stakeholder communications, and post-event social engagement.
Impact:
The event exceeded its $600,000 fundraising goal and reached over 400 RSVPs. Email campaigns achieved a 50%+ open rate, while social content generated an 11.55% engagement rate. Post-event engagement included user-generated content and positive social mentions, strengthening Salvadori’s digital presence and community connection.
2
GRANT FUNDING FLYERS FOR
CITY COUNCIL MEMBERS
What I Did:
Designed and developed customized, brand-aligned flyers used in one-on-one meetings with New York City Council Members to advocate for grant funding. Combined strategic messaging with clean, data-driven visuals to communicate program impact and community reach.
Unique Approach:
Created an interactive-style digital map in Adobe Illustrator to visualize council district boundaries and highlight schools served by Salvadori’s programs. This design-driven storytelling approach helped bridge data and emotion, strengthening Salvadori’s advocacy narrative.
Impact:
Enhanced council members’ understanding of Salvadori’s measurable impact across their districts, directly contributing to $370,000 in grant funding for the 2023–2024 fiscal year.
3
REDESIGN AND MANAGEMENT OF
SALVADORI’S WEBSITE
What I Did:
Redesigned Salvadori’s decade-old website into a modern, user-friendly platform aligned with the organization’s brand identity and goals.
Process:
Led a seven-week design and development process in Squarespace, collaborating with leadership teams to refine navigation, visual hierarchy, and accessibility.
Ongoing Management:
Manage the site post-launch—creating and updating pages, tracking analytics, maintaining SEO, and optimizing for user engagement.
Outcome:
Delivered a refreshed website that impressed the Board and strengthened Salvadori’s digital presence. Post-launch, users now spend an average of nearly two minutes per visit, reflecting higher engagement.
4
LEADING AND DESIGNING
EMAIL CAMPAIGNS
What I Did:
Led the strategy, design, and execution of email campaigns promoting educational programs to school principals and teachers. Developed branded, visually engaging templates and coordinated content to ensure clarity and alignment with Salvadori’s messaging.
Outcome:
Supported consistent program sellouts each year. Campaigns achieved open rates up to 55% (avg. 33%) and a 15% click-through rate, demonstrating effective audience engagement and persuasive communication.
5
What I Did:
Partnered with Leadership and Grants Development teams to design a White Paper that positioned Salvadori as a key collaborator for city officials and potential partners.
Process:
Created a visually engaging, professional layout that highlighted Salvadori’s mission, impact, and opportunities for collaboration across New York City. Balanced readability with polished design suitable for government and organizational audiences.
Outcome:
Served as a critical tool for relationship-building with city officials and securing funding, reinforcing Salvadori’s credibility and potential for partnerships.
DESIGNING WHITE PAPER TO ELEVATE PARTNERSHIPS AND FUNDING
6
What I Did:
Designed and led a LinkedIn campaign spotlighting key supporters and stakeholders. Managed visual assets, content scheduling, and collaborated with internal social teams to align messaging and posting strategy.
Outcome:
Grew LinkedIn followers by 187.5% over 12 months. Average post engagement increased from 3–6 reactions to 10+ per post, strengthening partnerships and building trust within the AEC community.
IMPLEMENTING SOCIAL MEDIA STRATEGY TO ENGAGE STAKEHOLDERS
7
LEADING AND DESIGNING
SOCIAL MEDIA CAMPAIGNS
What I Did: Conceptualized and led the full development of this social media campaign from idea to execution, celebrating International Women in Engineering Day. Designed custom, engineering-themed graphics, coordinated with internal teams, and managed all project timelines to ensure timely delivery.
Outcome:
The campaign generated 4,057 LinkedIn impressions and 9 new followers within a week, demonstrating how strategic, design-led initiatives can drive engagement, expand reach, and strengthen the organization’s professional network.
8
DESIGNING FOR AUDIENCE-CENTRIC MARKETING SOLUTIONS
What I Did:
Designed program flyers for school principals, showcasing key details, real student imagery, impact statistics, and pricing to drive program enrollment.
Strategic Elements:
Developed concise, decision-focused layouts with student-centered visuals and brand-consistent design. Ensured all information was clearly organized and easy to navigate.
Outcome:
Flyers, paired with targeted email campaigns, contributed to sold-out programs every fiscal year and received consistent praise from school partners for clarity and professionalism.
A bit more about me:
I’m an upbeat, neurodivergent creative with a driven mindset and a passion for branding and design.
For me, creativity isn’t just a profession—it’s a lifeline. When I was little, and newly learning how to navigate Tourette’s Syndrome, creativity helped me cope.
Fast-forward to high-school, I found myself begging my teachers to let lead the branding and promo of school events.
Jumping to now— I work full-time as a digital marketing content designer, where I combine brand strategy, storytelling, and design to amplify the presense of things, and bring them to life.
