You’re looking for a Graphic Designer.
How I’m a good fit:
With over 8.5 years of experience in creative design, I specialize in developing visually compelling graphics and executing cohesive marketing campaigns across social media, websites, email, and ad-hoc initiatives. I create engaging, brand-aligned materials that communicate clear, effective messaging and drive audience connection. Guided by a passion for design and a commitment to excellence, I’m eager to bring my creativity and strategic expertise to Good Inside.
What I Did: Managed Some Creative Agency’s social media accounts, shot and edited event recap videos and created digital graphics.
Outcome:
Grew Instagram following by 1K+ in under 3 months through strategic content and engagement
Designed graphics that reached 7K+ viewers, with 90% non-followers, generating 40 new followers and 15 external link taps
Captured and edited event recap videos for Instagram Reels, achieving 6.8K+ views, with 80% non-followers
Implemented an online sales strategy that led to 80% event sign-ups within 24 hours
Here’s is some work of mine that aligns with the Graphic Designer role.
1
DESIGNING SOCIAL MEDIA GRAPHICS AND IMPLEMENTING BRAND STRATEGY FOR SOME CREATIVE AGENCY
2
DESIGNING SOCIAL MEDIA CAROUSEL CONTENT FOR W.O.C. AT WORK PODCAST
Project: WOC at Work – “What Is Said, Why It’s Wrong” Campaign
What I Did:
Led content strategy and social media execution for WOC at Work, a podcast dedicated to raising awareness for women of color in professional spaces. Developed and designed a social campaign highlighting common workplace microaggressions to spark dialogue and education around inclusivity.
Outcome:
The campaign achieved the highest engagement on the page, with individual posts receiving up to 90 likes, extensive shares, and meaningful discussions. My work helped grow the community to 2,900+ Instagram followers while strengthening brand identity and amplifying the podcast’s message.
3
DESIGNING SOCIAL MEDIA CAMPAIGNS
FOR SALVADORI CENTER
Project: International Women in Engineering Day Campaign
What I Did: Designed visually striking social media graphics featuring custom, engineering-themed illustrations to celebrate International Women in Engineering Day. Each design highlighted professionals within our network, blending Salvadori Center’s branding with creative, modern aesthetics to captivate the audience.
Outcome: The campaign garnered 4,057 impressions on LinkedIn and 9 new followers within a week, showcasing the power of thoughtful, design-led content in driving engagement and expanding reach
4
DESIGNING SOCIAL MEDIA CAMPAIGNS FOR SALVADORI CENTER
Project: Highlighting Stakeholders and Building Community
What I Did: Designed and developed visuals for a LinkedIn campaign of Salvadori Center that spotlighted key supporters and stakeholders. I collaborated with internal social teams to align messaging and posting strategy. The goal was to show appreciation while growing our brand visibility and engagement on LinkedIn.
Outcome: The campaign drove a 187.5% increase in LinkedIn followers over 12 months. Average post engagement rose from 3–6 reactions to over 10 per post, and the campaign helped strengthen partnerships and build greater brand trust within the AEC community.
5
BRAND DEVELOPMENT & CREATIVE CONTENT LEADERSHIP FOR
VERY ON BRAND
Project: Very On Brand – Beyoncé’s Cécred Brand Highlight
What I Did: Designed the Cécred post visuals, including layout, typography, and color direction, ensuring alignment with Beyoncé’s brand aesthetic and overall campaign identity.
Outcome: The post achieved 1,177 impressions, 1,083 clicks, and a 93.88% engagement rate, contributing to a 71% increase in LinkedIn followers within 30 days.
6
DRIVING PODCAST GROWTH AND ENGAGEMENT THROUGH DESIGN STRATEGY FOR EAVESDROP PODCAST
Project: Eavesdrop Podcast – Social Media Brand Refresh
What I Did: Led content strategy and revitalized the podcast’s social media presence through a complete design overhaul. Redesigned highlight covers, created new post graphics, and established a cohesive visual identity that reflected the podcast’s voice and purpose.
Outcome: The refreshed brand aesthetic drove a 377% increase in Instagram followers within one year and significantly boosted engagement metrics, including saves, shares, and guest collaboration requests.
7
DESIGNING AND MANAGING
MULTI-CHANNEL CAMPAIGNS FOR ANNUAL EVENT AT SALVADORI CENTER
Project: Annual Salvadori Cocktail Benefit
What I Did: Designed and managed a multi-channel campaign for Salvadori's annual benefit event, spanning through LinkedIn, Facebook, email campaigns (via Constant Contact), and the company website (with webpages I designed and developed).
Event Contributions: Created engaging presentation slides for speaker sessions and supporter logos, ensuring a professional and cohesive event experience.
Impact: This event exceeded its fundraising goal of $600,000, and had 400+ RSVPs. Email campaigns achieved a 50%+ email open rate, and social content generated an engagement rate of 11.55%. We also received social media mentions with user-generated content from attendees after the event.
8
CREATING AND EDITING ENGAGING VIDEO CONTENT FOR SOCIAL MEDIA
Project: Video Reels to Recap Events
What I Did: Captured and edited dynamic event recap videos of Some Creative Agency’s In Her Bag: The Summit event.
Impact: These videos generated over 6,800 views, with 80% of viewers being non-followers. They also created community and connection among the online audience.
A bit more about me:
I’m an upbeat, neurodivergent creative with a driven mindset and a passion for branding and design.
For me, creativity isn’t just a profession—it’s a lifeline. When I was little, and newly learning how to navigate Tourette’s Syndrome, creativity helped me cope.
Fast-forward to high-school, I found myself begging my teachers to let lead the branding and promo of school events.
Jumping to now— I work full-time as a digital marketing content designer, where I combine brand strategy, storytelling, and design to amplify the presense of things, and bring them to life.
Jessica is a wonderful creative partner. As Salvadori's Social Media & Content Designer, she not only executed the creative ideas of the team, she did it in ways that enhanced the concepts, highlighted the key components, and captured the very heart of our mission. Even better, she would pose alternate ideas that accomplished our goals in ways we didn't imagine.
She is an excellent partner, leader, creative problem solver, and thoughtful risk taker.
Kind words and feedback from those I’ve worked with:
Kenn Jones, Former Executive Director of Salvadori Center
Jessica is a very hardworking, determined professional who excels at all tasks thrown her way. Jessica’s passion for her work has helped to completely transform our companies marketing and advertising campaign. Her creativity, attention to detail, ability to take feedback and implement feedback has improved our brand ten-fold and has made us easily recognizable by the constituents that we work with.
Malika Khalsa, Deputy Director of Salvadori Center
Jessica is an integral part of our team, designing and producing all marketing materials. Jessica consistently delivers high-quality, eye-catching designs that are lauded by Board Members, clients, and partners. In fact, when we hired a lobbyist, our account manager asked who produced our marketing collateral. He was shocked to learn that it was one member of our team – he had expected me to say it was a major marketing firm.