WHO YOU’RE
LOOKING FOR:

Someone who is a visual storyteller, partnering closely with strategic leaders to transform complex information and narratives into engaging and impactful customer-facing imagery, with an elevated design. Someone whose creative expertise will be instrumental in elevating our brand and ensuring our messaging resonates.

WHO I AM:

I’m a marketing professional with 8+ years of experience in content design, brand development, and creative direction. From internships, to full-time roles, to freelance opportunities, I’ve worked with a range of brands (nonprofits, small businesses and media outlets) leading engaging campaigns across social media, email, web, and events. I bring creative intuition and clarity. My creative leadership positions me to elevate Google’s mission and impact.

HOW MY WORK ALIGNS WITH THE
CONTENT DESIGNER POSITION:

1

BRAND DEVELOPMENT & CREATIVE CONTENT LEADERSHIP FOR VERY ON BRAND

Led brand development and creative content strategy, driving a 71% increase in LinkedIn followers in 30 days. Designed comprehensive branding systems, including logos, color palettes, and identity principles. Created high-performing social content, such as the CeCred post, which generated 1,177 impressions, 1,083 clicks, and a 93.88% engagement rate.

2

DEVELOPING STRATEGIC MARKETING INTIATIVES FOR SALVADORI CENTER

For 5+ years, I managed content strategy, contributing to sold-out programs, increased corporate partnerships, and increased LinkedIn following of 187.5%. I created infographic-focused flyers for key stakeholder meetings, helping secure $370,000 in grant funding. I also designed and executed email campaigns to 12,000+ recipients, achieving a 58.2% open rate.

3

SOCIAL MEDIA GROWTH & ENGAGEMENT
FOR SOME CREATIVE AGENCY

Managed social media content and engagement strategy, increasing Instagram following by 1K+ in under three months. In addition, I designed high-impact graphics that reached 7K+ viewers (90% non-followers), generating 40 new followers and 15 external link taps. I also shot and edited recap videos from events, leading to 6,800 views on Instagram, with 80% of viewers being non-followers. These videos also created community and connection among the online audience. 

4

DRIVING PODCAST GROWTH AND ENGAGEMENT THROUGH DESIGN STRATEGY FOR EAVESDROP PODCAST

Led content strategy and revamped the social media marketing for Eavesdrop Podcast by introducing a fresh approach of design to the brand. This included redesigning highlight covers, creating newly. designed graphics for posts. As a result, Eavesdrop experienced a 377% increase in Instagram followers within a year, along with higher engagement metrics, including saves and guest collaborations.

5

LEADING CONTENT STRATEGY AND SOCIAL MEDIA CAMPAIGNS FOR
W.O.C. AT WORK PODCAST

I led content strategy and social media execution for WOC at Work, a podcast focused on raising awareness for women of color in the workplace. My work contributed to a total growth of 2,900+ Instagram followers. The “What is Said, Why It’s Wrong” campaign aimed to increase page awareness and raise consciousness around microaggressions in the workplace. This campaign generated the highest engagement on the page, with individual posts receiving up to 90 likes, along with significant shares and discussions. The content also helped brand identity for the podcast, further amplifying its message and building a community. 

6

LEADING THE DEVELOPMENT OF SALVADORI CENTER’S SOCIAL MEDIA CAMPAIGNS THAT UPLIFT AND RECOGNIZE WOMEN LEADERSHIP

I took the lead in developing Salvadori's International Women in Engineering Day campaign. This campaign was to highlight and acknowledge women leaders within the engineering field, and each post spotlighted professionals within Salvadori’s network. The campaign garnered 4,057 impressions on LinkedIn and resulted in a gain of 9 new followers within the week.

LASTLY AND OVERALL:

I’d be a valuable addition to the Google team, bringing a strong commitment to design, leadership, and prioritizing my work towards Google’s needs. While working with others, I have a vibrant, leading presence that motivates and uplifts others.

My work ethic reflects my belief in getting 1% better each day. I’m continuously seeking new knowledge through podcasts, industry books (here’s my LinkedIn post about my read of For the Culture by Dr. Marcus Collins), and resources like Marketing Brew, HubSpot, and Social Media Today. I excel at working with others to ensure organizations stay aligned with their goals and innovations.

I’d love the opportunity to discuss how my skills and values align with Google’s goals. Please feel free to reach out via email or by phone at 419-290-2763 to connect further!