WHO YOU’RE
LOOKING FOR:
“a highly motivated individual to join an organization that is a vibrant engine for social change and gender equity, to help shape creative marketing and communications strategies that have an impact. The successful candidate will work closely with the CEO, CSO, senior leadership, and key stakeholders to develop and execute marketing, communications, and social media strategies for the organization.”
WHO I AM:
I’m just a girl :)—With 8.5 years in the marketing and communications industry. I have primarily worked with nonprofits and brands dedicated to uplifting women’s communities—from advocacy and wellness to entrepreneurship and mentorship. Through strategic content development, I have increased brand presence and engagement for organizations supporting women’s empowerment. I have led high-performing campaigns across social media, email, websites, internal/external communications, and events, resulting in measurable audience growth, engagement, and brand awareness. My expertise in creative content leadership, strategic storytelling, and data-driven marketing positions me to elevate GINYC’s mission and visibility.
HOW MY WORK ALIGNS WITH THE
DIRECTOR OF COMMUNICATIONS & MARKETING POSITION:
1
BRAND DEVELOPMENT & CREATIVE CONTENT LEADERSHIP FOR VERY ON BRAND
Led brand development and creative content strategy, driving a 71% increase in LinkedIn followers in 30 days. Designed comprehensive branding systems, including logos, color palettes, and identity principles. Created high-performing social content, such as the CeCred post, which generated 1,177 impressions, 1,083 clicks, and a 93.88% engagement rate.
2
DEVELOPING STRATEGIC MARKETING INTIATIVES FOR SALVADORI CENTER
For 5+ years, I managed content strategy, contributing to sold-out programs, increased corporate partnerships, and increased LinkedIn following of 187.5%. I created infographic-focused flyers for key stakeholder meetings, helping secure $370,000 in grant funding. Designed and executed email campaigns to 12,000+ recipients, achieving a 58.2% open rate.
3
SOCIAL MEDIA GROWTH & ENGAGEMENT
FOR SOME CREATIVE AGENCY
Managed social media content and engagement strategy, increasing Instagram following by 1K+ in under three months. In addition, I designed high-impact graphics that reached 7K+ viewers (90% non-followers), generating 40 new followers and 15 external link taps. I also shot and edited recap videos from events, leading to 6,800 views on Instagram, with 80% of viewers being non-followers. These videos also created community and connection among the online audience.
4
DRIVING PODCAST GROWTH AND ENGAGEMENT THROUGH DESIGN STRATEGY FOR EAVESDROP PODCAST
Led content strategy and revamped the social media marketing for Eavesdrop Podcast by introducing a fresh approach of design to the brand. This included redesigning highlight covers, creating newly. designed graphics for posts. As a result, Eavesdrop experienced a 377% increase in Instagram followers within a year, along with higher engagement metrics, including saves and guest collaborations.
5
LEADING CONTENT STRATEGY AND SOCIAL MEDIA CAMPAIGNS FOR
W.O.C. AT WORK PODCAST
I led content strategy and social media execution for WOC at Work, a podcast focused on raising awareness for women of color in the workplace. My work contributed to a total growth of 2,900+ Instagram followers. The “What is Said, Why It’s Wrong” campaign aimed to increase page awareness and raise consciousness around microaggressions in the workplace. This campaign generated the highest engagement on the page, with individual posts receiving up to 90 likes, along with significant shares and discussions. The content also helped brand identity for the podcast, further amplifying its message and building a community.
6
LEADING THE DEVELOPMENT OF SALVADORI CENTER’S SOCIAL MEDIA CAMPAIGNS THAT UPLIFT AND RECOGNIZE WOMEN LEADERSHIP
I took the lead in developing Salvadori's International Women in Engineering Day campaign. This campaign was to highlight and acknowledge women leaders within the engineering field, and each post spotlighted professionals within Salvadori’s network. The campaign garnered 4,057 impressions on LinkedIn and resulted in a gain of 9 new followers within the week.
LASTLY AND OVERALL:
I’d be a valuable addition to the GINYC team, bringing a strong commitment to marketing leadership, design, and prioritizing my work towards organizational needs. While working with others, I have a vibrant, leading presence that motivates and uplifts others.
My work ethic reflects my belief in getting 1% better each day. I’m continuously seeking new knowledge through podcasts, industry books (here’s my LinkedIn post about my read of For the Culture by Dr. Marcus Collins), and resources like Marketing Brew, HubSpot, and Social Media Today. I excel at working with others to ensure organizations stay aligned with their goals and innovations.
I’d love the opportunity to discuss how my skills and values align with GINYC’s goals. Please feel free to reach out via email or by phone at 419-290-2763 to connect further!
