You’re looking for a Director of Brand and Creative Services.
Here’s how I’m the right fit:
I’m a creative leader with 8.5 years of experience in marketing and communications, specializing in mission-driven brands and nonprofits—particularly those uplifting women through advocacy, wellness, entrepreneurship, and mentorship. I bring a strategic lens to every project, aligning creative output with organizational goals to drive meaningful engagement and growth. I’ve led the development and execution of high-performing campaigns across social media, email, web, internal/external communications, and events—resulting in measurable increases in audience reach, brand consistency, and visibility. With a background in content strategy, creative direction, and cross-functional collaboration, I’m equipped to lead creative teams, streamline workflows, and elevate brand presence through intentional, high-impact storytelling.
Creative work I’ve done that aligns with the Director of Brand and Creative Services Position:
1
LEADING DESIGN AND CONTENT STRATEGY AND SOCIAL MEDIA CAMPAIGNS FOR
W.O.C. AT WORK PODCAST
I led content strategy and social media execution for WOC at Work, a podcast focused on raising awareness for women of color in the workplace. My work contributed to a total growth of 2,900+ Instagram followers. The “What is Said, Why It’s Wrong” campaign aimed to increase page awareness and raise consciousness around microaggressions in the workplace. This campaign generated the highest engagement on the page, with individual posts receiving up to 90 likes, along with significant shares and discussions. The content also helped brand identity for the podcast, further amplifying its message and building a community.
2
LEADING THE DEVELOPMENT OF SALVADORI CENTER’S SOCIAL MEDIA CAMPAIGNS THAT UPLIFT AND RECOGNIZE WOMEN LEADERSHIP
I took the lead in developing Salvadori's International Women in Engineering Day campaign. This campaign was to highlight and acknowledge women leaders within the engineering field, and each post spotlighted professionals within Salvadori’s network. The campaign garnered 4,057 impressions on LinkedIn and resulted in a gain of 9 new followers within the week.
3
SOCIAL MEDIA GROWTH & ENGAGEMENT
FOR SOME CREATIVE AGENCY
Managed social media content and engagement strategy, increasing Instagram following by 1K+ in under three months. In addition, I designed high-impact graphics that reached 7K+ viewers (90% non-followers), generating 40 new followers and 15 external link taps. I also shot and edited recap videos from events, leading to 6,800 views on Instagram, with 80% of viewers being non-followers. These videos also created community and connection among the online audience.
4
DRIVING PODCAST GROWTH AND ENGAGEMENT THROUGH DESIGN STRATEGY FOR EAVESDROP PODCAST
Led content strategy and revamped the social media marketing for Eavesdrop Podcast by introducing a fresh approach of design to the brand. This included redesigning highlight covers, creating newly. designed graphics for posts. As a result, Eavesdrop experienced a 377% increase in Instagram followers within a year, along with higher engagement metrics, including saves and guest collaborations.
5
BRAND DEVELOPMENT & CREATIVE CONTENT LEADERSHIP FOR VERY ON BRAND
Led brand development and creative content strategy, driving a 71% increase in LinkedIn followers in 30 days. Designed comprehensive branding systems, including logos, color palettes, and identity principles. Created high-performing social content, such as the CeCred post, which generated 1,177 impressions, 1,083 clicks, and a 93.88% engagement rate.
6
DEVELOPING STRATEGIC MARKETING INTIATIVES FOR SALVADORI CENTER
For 5+ years, I managed content strategy, contributing to sold-out programs, increased corporate partnerships, and increased LinkedIn following of 187.5%. I created infographic-focused flyers for key stakeholder meetings, helping secure $370,000 in grant funding. Designed and executed email campaigns to 12,000+ recipients, achieving a 58.2% open rate.
A bit more about me:
I’m an upbeat, neurodivergent creative with a driven mindset and a passion for branding and design.
For me, creativity isn’t just a profession—it’s a lifeline. When I was little, and newly learning how to navigate Tourette’s Syndrome, creativity helped me cope.
Fast-forward to high-school, I found myself begging my teachers to let lead the branding and promo of school events.
Jumping to now— I work full-time as a digital marketing content designer, where I combine brand strategy, storytelling, and design to amplify the presense of things, and bring them to life.
