WHO YOU’RE
LOOKING FOR:
“We seek team members who have a long-term focus and whose values align with our Attributes of a Brookfield Leader: Entrepreneurial, Collaborative and Disciplined. Brookfield is committed to the development of our people through challenging work assignments and exposure to diverse businesses.”
”The Content Manager will be a key player on a growing team that produces institutional-quality content to drive fundraising and investor engagement. This individual will help to develop materials to support Brookfield’s private funds, as well as contribute to broader content, communications and branding initiatives.”
WHO I AM:
With over eight years of experience in creating and managing marketing content, I specialize in developing strategic content that aligns with brand guidelines, embodies company values, and engages diverse audiences. I have successfully led the creation and execution of marketing assets across social media, websites, email campaigns, and print. By working closely with cross-functional teams—including Leadership, Web Development, Marketing, and Communications—I have consistently strengthened brand presence and driven measurable business growth. Guided by my passion for content development and commitment to excellence, I am eager to bring my expertise and creativity to the Brookfield team.
HOW MY WORK ALIGNS WITH THE
CONTENT MANAGER POSITION:
1
MANAGING MULTI-CHANNEL CAMPAIGNS FROM START TO FINISH
Project: Annual Salvadori Cocktail Benefit
What I Did: Designed and managed a multi-channel campaign for Salvadori's annual benefit event, spanning LinkedIn, Facebook, email campaigns (via Constant Contact), and the company website (with webpages I designed and developed).
Event Contributions: Created engaging presentation slides for speaker sessions and supporter logos, ensuring a professional and cohesive event experience.
Impact: The 2023 event exceeded its fundraising goal of $500,000, with 400+ attendees, showcasing my ability to execute high-stakes campaigns effectively.
2
DEVELOPING STRATEGIC AND EFFECTIVE DESIGN SYSTEMS
Project: Grant Funding Flyers for City Council Members
What I Did: Developed tailored, on-brand flyers to pitch for grant funding from City Council Members, securing $370,000 for the 2023–2024 fiscal year.
Unique Approach: Created a custom digital map using Illustrator to outline council district boundaries and pinpoint school sites impacted by Salvadori programs. This visual strategy effectively communicated the organization's reach and impact within council districts.
Impact: Enhanced council members' understanding of Salvadori’s value, directly leading to successful funding outcomes.
3
STRENGTHENING BRAND IDENTITY THROUGH WEB DESIGN
Project: Complete Redesign of Salvadori’s Website
What I Did: Took the bold initiative to redesign Salvadori’s decade-old website, creating a modern, user-friendly platform that better reflects Salvadori’s brand identity.
Process: Led a seven-week redesign process, collaborating closely with leadership teams in weekly progress meetings to incorporate feedback and refine the design. Focused on streamlining navigation and enhancing the visual appeal to align with the organization’s goals.
Outcome: Delivered a fresh, professional website that impressed both internal stakeholders and the Board of Directors, solidifying Salvadori’s digital presence as a forward-thinking, accessible organization.
4
Project: Annual Program Flyers for School Partnerships
What I Did: Created program flyers tailored for school principals, highlighting key program details, real student imagery, impact statistics, and pricing.
Strategic Elements: Focused on concise, decision-making-friendly layouts and incorporated positive, student-centered visuals aligned with the Salvadori brand.
Impact: Flyers, paired with targeted email campaigns, consistently drove inquiries and bookings, demonstrating their effectiveness.
DESIGNING FOR AUDIENCE-CENTRIC MARKETING SOLUTIONS
5
Project: Design of Salvadori Center’s White Paper
What I Did: Collaborated with Salvadori’s Leadership Team and Grants Development team to design a White Paper aimed at positioning the organization as a key partner for city officials and potential collaborators. The leadership and grants team provided the copy, and I was tasked with creating the layout and design.
Process: Designed a professional, polished book that showcased Salvadori’s mission, impact, and potential for partnerships across New York City. Focused on creating a layout that was visually engaging while maintaining a professional tone suitable for government and organizational audiences.
Outcome: The White Paper served as a critical tool for building relationships with city officials and securing funding for collaborative initiatives, highlighting Salvadori’s work and future opportunities.
DESIGNING WHITE PAPER TO ELEVATE PARTNERSHIPS AND FUNDING
6
LEADING THE DEVELOPMENT OF SALVADORI’S SOCIAL MEDIA CAMPAIGNS
Project: International Women in Engineering Day Campaign
What I Did: Designed visually striking social media graphics featuring custom, engineering-themed illustrations to celebrate International Women in Engineering Day. Each design highlighted professionals within our network, blending Salvadori Center’s branding with creative, modern aesthetics to captivate the audience.
Outcome: The campaign garnered 4,057 impressions on LinkedIn and added 9 new followers within a week, showcasing the power of thoughtful, design-led content in driving engagement and expanding reach.
LASTLY AND OVERALL:
I’d be a valuable addition to the Brookfield team, bringing a strong commitment to design, collaboration, and always putting my best foot forward! I work hard and strive to have a kind, vibrant presence that motivates and uplifts others.
My work ethic reflects my belief in getting 1% better each day. I’m continuously seeking new knowledge through podcasts, industry books (here’s my LinkedIn post about my read of For the Culture by Dr. Marcus Collins), and resources like Marketing Brew, HubSpot, and Social Media Today. I excel at working with others to ensure organizations stay aligned with their goals and innovations.
I’d love the opportunity to discuss how my skills and values align with Brookfield’s goals. Please feel free to reach out via email or by phone at 419-290-2763 to connect further!
